Well understood business purpose has the power to break down all-too-familiar organisational silos, uniting colleagues across departments and teams. Clear statements of purpose lead to a more effective organisation.
Your organisation’s ambition to change the world can inspire great accomplishments – but only if people see how their own role fits into the wider purpose. Are your people mopping floors or, as NASA’s janitor believed, sending a man to the moon?
Cooperation, the first problem for every CEO. Where the red tape of bureaucracy fails, culture is a powerful way to engage people and align work with your business purpose.
Commonplace values such as integrity, service and innovation show mediocre ambitions. Aspire to a grand purpose? Champion values that are colourful, bold and unique.
People often feel, even when they work hard, that their efforts have little impact. Poor ‘strategic alignment’ – when day-to-day practice falls out of step with what the business needs – makes work an uphill struggle.