Get everyone on track to a single destination – and work becomes easier, customers get a better deal and shareholders enjoy higher returns. Management exists to agree, set out and champion business purpose.
Our preoccupation with leadership harms employee engagement and business outcomes. Recognise leadership for its capacity to steer, but not drive, the organisation.
Commonplace values such as service, integrity, innovation and teamwork show mediocre ambitions. Aspire to a grand purpose? Champion values that are colourful, bold, and unique.