A sustainable future requires a fresh approach to business, and soon. But new infrastructure and systems alone do not make for a sustainable company. Alongside physical assets sits culture. Change fails when leaders do not account for the hidden influences in how people work.
Well understood business purpose breaks down organisational silos, and unites departments and teams. Clear statements of purpose lead to a more effective organisation.
Cooperation, the first problem for every CEO. Where the red tape of bureaucracy fails, culture is a powerful way to engage people and align work with your business purpose.