Demands within our natural and social worlds are forcing a new reality for business. Boards and executives teams now have to rescue their companies from the runaway train of shareholder value.
The world’s expectations of business are changing. To thrive, companies need better, up-to-date answers to the fundamental questions of why they exist, and for whom.
Business must embrace a purpose beyond shareholder value. In practice, five essential qualities will help every company do good things for the people it touches.